Will giant print ads, television appearances and apologies made by Toyota’s CEO help the car maker regain customer confidence?
The Canadian Business News Network interviewed me about Toyota’s recall crisis on a business show called SqueezePlay.
Click the still below to watch the full interview on the BNN website.

Ian Mitroff on BNN TV
About imitroff
Dr. Ian Mitroff is Professor Emeritus at the Marshall School of Business and the Annenberg School for Communication at the University of Southern California in Los Angeles. He is an Adjunct Professor of Health Policy in the School of Public Health at St. Louis University, and a University Professor at Alliant International University in San Francisco. He is also a Visiting Professor at the Center for Catastrophic Risk Management at the Haas School of Business, University of California, Berkeley. He is the president and founder of Comprehensive Crisis Management, a private consulting firm based in Oakland, California, that specializes in the treatment of human-caused crises, and a Senior Investigator with the Center for Catastrophic Risk Management at the University of California, Berkeley.