On February 24, 2010, I gave a talk on my latest book, Dirty Rotten Strategies, at the Commonwealth Club of California.
C-SPAN attended the lecture to record it for broadcast on C-SPAN2’s “Book TV.”Watch the full lecture on the C-SPAN website.
In my talk, I examine how many institutions either solve the wrong problems unintentionally, or worse, intentionally tackle the right problems in the wrong way.
Many thanks to C-SPAN for attending and recording my talk.
Dr. Ian Mitroff is Professor Emeritus at the Marshall School of Business and the Annenberg School for Communication at the University of Southern California in Los Angeles. He is the president and founder of Mitroff Crisis Management, a private consulting firm based in Oakland, California, that specializes in the treatment of human-caused crises. He is a Senior Affiliate with the Center for Catastrophic Risk Management at the University of California, Berkeley.