Tag Archives: toyota recall
Managing Toyota’s Recall Crisis
Will giant print ads, television appearances and apologies made by Toyota’s CEO help the car maker regain customer confidence? Canada’s Business News Network interviewed me about Toyota’s recall crisis on the February 3, 2010, episode of a business show called SqueezePlay. Continue reading
Posted in Blog, Business, Crisis Management
Tagged auto maker, crisis, toyota recall
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Ian Mitroff | Mitroff Crisis Management 