Will giant print ads, television appearances and apologies made by Toyota’s CEO help the car maker regain customer confidence?
The Canadian Business News Network interviewed me about Toyota’s recall crisis on a business show called SqueezePlay.
Click the still below to watch the full interview on the BNN website.
Ian Mitroff on BNN TV
Dr. Ian Mitroff is Professor Emeritus at the Marshall School of Business and the Annenberg School for Communication at the University of Southern California in Los Angeles. He is the president and founder of Mitroff Crisis Management, a private consulting firm based in Oakland, California, that specializes in the treatment of human-caused crises. He is a Senior Affiliate with the Center for Catastrophic Risk Management at the University of California, Berkeley.